We recently discovered Creatify AI, and in this guide, we’re sharing our honest review to help you understand what it offers. As video marketing continues to be one of the most powerful ways to drive sales, many businesses still struggle with the high cost and time commitment of traditional video production.
Unlike text-based ads, creating video ads manually can be both expensive and time-consuming. However, with the rise of AI tools like Creatify AI, businesses can now produce high-quality video ads quickly and affordably, revolutionizing the way marketers approach video advertising.
We tested Creatify AI video ad generator to see how effectively it can streamline video ad creation while saving time and reducing costs. And, in this in-depth and unbiased review, we’ll walk you through everything you need to know about Creatify AI.
We’ll explore its standout features, how to use them, the pros and cons, pricing plans, and a step-by-step guide on how to create a video ad using Creatify.
Sounds good? Let’s dive straight into our detailed Creatify AI review and find out if it’s the right tool for your video ad needs.
What is Creatify AI?
Creatify is an AI-powered video ad creation tool that streamlines the production process and significantly lowers costs compared to traditional manual methods.
With Creatify, you only need to input a product link or image description. The platform then generates a script for your review, lets you choose from a variety of avatars and voice options, and produces a high-quality video ad. Once completed, your ad is ready to be used across your marketing and advertising campaigns to promote your product effectively.
Let’s now explore the key features of Creatify AI, one by one, to gain a clearer understanding of what the platform has to offer.
Creatify AI Review 2025: Top Features of This AI Video Ad Generator
As mentioned earlier, Creatify is designed specifically for video ad creation and offers a range of powerful features that simplify the entire production process. Let’s take a closer look at its key features and how each one functions.
Turn Any URL into a Compelling Video Ad
One of Creatify’s standout features is its ability to generate a video ad directly from your product URL. Simply paste your product link, and Creatify will automatically analyze the content to create a customized video ad. The best part? You don’t need to write a script—Creatify’s AI will generate one for you based on the information pulled from the URL.
Using the provided product link, Creatify automatically pulls key details like the product name, description, and media assets to build your video ad. You’ll also have the flexibility to customize various elements, such as video settings, scripts, avatars, voiceovers, and media, to ensure the final video aligns perfectly with your brand and marketing goals.
AI-Powered Avatars
To create a compelling video, a strong presenter is key. With Creatify AI, you can skip the need for recording yourself. Instead, you’ll have access to a library of 70 pre-built AI avatars, ready to present your marketing and advertising videos with professionalism and flair.
Browse through the library to find the ideal AI avatar that perfectly matches the purpose and tone of your marketing video.
The AI avatars are free to use, allowing you to create professional video ads without the need for manual shooting. However, since these avatars are public, they can be used by anyone, which means they’re not exclusive to your brand.
And, if you want a unique avatar that’s tailored specifically to represent your brand, you can create your custom avatar using Creatify for a more personalized touch.
Create a Custom Avatar Tailored to Your Brand
AI avatars are publicly available, meaning anyone can use them to represent their brand. However, if creating unique, personalized content is important to you, then the custom avatar feature is a game-changer. With a custom avatar, you can craft an exclusive digital representation for your marketing videos. The key benefit is that no other business can use your custom avatar, allowing you to add a distinctive touch to your content.
To create a custom avatar, you’ll need to provide a one-time screen recording. Creatify will then use this recording to build your digital twin. Once your avatar is created, you can reuse it for all future marketing videos without needing to record again.
The only downside is that the custom avatar feature is available only on Creatify’s Business and Enterprise plans. If you’re on the free Creator plan, this option won’t be available to you.
AI-Powered Script Generator
Writing scripts for conversational video ads manually can be time-consuming and labor-intensive. With Creatify, you can streamline this process using the AI Script Writer feature. This tool works seamlessly alongside the URL-to-video ad generator, making ad creation even easier.
What sets Creatify’s AI Script Writer apart is that it’s specifically tailored for crafting scripts for advertising videos, ensuring they’re optimized for maximum impact. Plus, you can write your scripts in up to 29 different languages, allowing you to target a wider audience.
Manual scriptwriting often limits your ability to experiment with multiple ad copies to find the most effective one, as it requires significant time and budget. Creatify, however, allows you to test as many scripts as you like, quickly and affordably, making it easier to find the best-performing content for your audience.
Add AI-Powered Voiceovers to Your Videos Using Text-to-Speech
One of the standout features of Creatify AI is its Text-to-Speech functionality. This feature allows you to bring your written text to life by adding AI-generated voiceovers. This eliminates the need for manually recording voice-overs, saving both time and effort.
Creatify AI offers 40 different AI voices and supports 29 languages, giving you the flexibility to choose voices based on region, gender, age, and language to perfectly match your video ads.
The biggest advantage? You can even clone your voice, adding a personalized touch to your AI-generated videos, making them feel uniquely yours.
Create Multiple Video Ads at Once with Batch Mode
Batch Mode is one of the most powerful features of Creatify AI, designed to help you generate multiple video ad variations at once. This not only saves you time and effort but also significantly reduces costs.
With Batch Mode, you can create over 10 ad creatives in a single session—perfect for A/B testing and finding the best-performing version for your campaigns. As any advertiser knows, testing multiple creatives is key to boosting ROI, but doing this manually is often too time-consuming and expensive.
That’s where Creatify’s Batch Mode comes in—streamlining your workflow by producing several ad variations simultaneously.
Note: This feature is only available in the Business and Enterprise plans. It is not accessible on the free or Creator Pro plans.
Creatify AI Review in Action: How to Use Creatify AI to Make Short Video Ads
Are you curious about how to use Creatify to produce short video ads? Let’s walk you through the step-by-step process so you can see how simple it is to get started.
Step-by-Step Guide to Creating Video Ads with Creatify AI
Step 1: Sign Up for Creatify
Start by selecting a Creatify plan that fits your needs. Keep in mind that advanced features like Batch Mode and Custom Avatars are only available on higher-tier plans. For a full breakdown, check out the pricing section later in this article.
Step 2: Go to the Video Ad Maker Tool
Once you’re logged in, head over to the URL-to-Video Ad Maker tool and click “Create Now.”
Next, paste the product link, such as the landing page URL for the product you want to promote. For this example, we’re using the link to our GoHighLevel course landing page. Then, click “Analyze URL.”
Creatify will now analyze your URL and automatically extract the product name, description, and media assets. Review the details to ensure everything looks accurate—you can also edit the product name or description if needed.
You can also click the “Edit” button below the media section to view all the media files Creatify has pulled from your product landing page. From here, you can customize your ad by adding or removing media based on what you want to include. Once you’re satisfied, click “Save.”
Once you’re done, simply click the “Next” button to continue.
Configure Your Video Settings
Now, customize your video by selecting options like aspect ratio, video length, target audience, and language. Once you’ve made your selections, click “Next” to proceed.
Pick the Script That Fits Best
Creatify’s AI script writer will now generate several scripts based on the input you’ve provided. This may take a moment. You’ll be presented with a selection of AI-generated scripts to choose from. If you prefer to write your own, there’s also a “Do It Yourself” option that lets you manually enter your script for the video ad.
You can review the AI-generated scripts and, if you’d like more options, scroll down and click “Generate more scripts.” Once you find a script you want to use, select it. You’ll also have the option to edit the script if needed—just make your changes and click “Save.” When you’re ready, click “Next” to continue.
Choose Your Visual Style
You’ll now see a variety of visual styles to choose from for your video ad, including options like full screen, green screen, quick transitions, and side-by-side layouts. Simply select the style you prefer and preview how it will look in the panel on the right.
Customize Your Video
Next, customize your video ad to suit your preferences. Simply click on the “Editor” button on the right side of the page to begin editing your entire video.
Pick an Avatar for Your Video
Click on the “Avatar” option on the left side of the screen. You’ll be presented with a list of available avatars—browse through them and select the one that best suits your video.
If you’d prefer to use a custom avatar for your video ad, make sure to create one first. Once that’s done, you can select your custom avatar instead of choosing from the public AI avatars.
For this example, we’ve already created a custom avatar of our CEO, so I’ll be selecting his avatar for our video ad. Below, you’ll find the steps for creating a custom avatar in Creatify.
How to Create a Custom Avatar in Creatify
Creating a custom avatar in Creatify is simple. Just follow these three easy steps to create your digital twin:
Step 1: As mentioned earlier, to create a custom avatar, you’ll need to provide a one-time recording of yourself. In this first step, you’ll receive detailed instructions on how to record the footage, including tips on what to do and what to avoid.
For the best results, your recording should be between 2 to 5 minutes long, with you looking directly into the camera in a quiet, stable environment. Avoid shifting positions during the recording. For more detailed instructions, you can refer to the official Creatify guide.
Step 2: Once your recording is ready, upload it in one of the following formats: MP4, MOV, or AVI. The maximum file size allowed is 1000 MB.
Step 3: You’ll then need to provide video consent by uploading a consent video for granting permission to Creatify to use your footage to create your custom avatar.
After completing these steps, Creatify will review your video. If it meets the necessary criteria, your custom avatar will be ready and available in your dashboard. You will also receive a notification via email once your custom avatar is created and ready to use.
From that point on, you can use your personalized avatar when creating video ads in Creatify, instead of relying only on the pre-built AI avatars.
Include a Voiceover
Go to the “Scripts” section on the left panel. Under the Voice tab, you’ll find your script. From here, you can enable or disable the voiceover for your video. You can also choose a voice that best suits your content.
Additionally, there’s an option to insert pauses in your script—this helps the AI understand exactly where you want breaks in the narration. Explore these features to create a smooth and natural-sounding voiceover.
Insert Script Caption:
Next, you can enable or disable captions for your video ads. To do this, go to the “Scripts” section and switch to the “Screen Caption” tab.
Here, you can manage all caption settings, including customization options like font size, text color, background color, and more, just as shown in the screenshot below.
Upload Assets for Your Video Ad
To make your video ad more visually appealing, consider adding rich visual content like images or video clips. Simply go to the “Assets” section from the left-hand menu and upload the media you want to include. You can also browse the built-in stock library to find high-quality stock images and videos to enhance your ad.
Include Background Music
Adding background music is a great way to make your video ads more engaging and impactful. In Creatify, you can access a built-in music library by selecting the “Music” tab from the left-hand menu. Browse and choose from a variety of tracks to enhance your video. If you prefer to use your own music, simply click on “My Music” to upload your custom audio.
Include a CTA in Your Video Ad:
A strong Call-to-Action (CTA) is essential for driving viewer engagement and achieving your goals with video ads. In Creatify, adding a CTA is simple. Just navigate to the “CTA” section in the left-hand menu, enter your desired CTA text, and customize the settings to fit your needs.
Trim and Edit Video Clips
The final and most important step is assembling your video components. At the bottom of the video editor, you’ll find a timeline displaying each part of your video, including the CTA, voiceover, avatar, assets, music, and captions. Experiment with these elements and position them carefully to ensure that all assets align seamlessly with one another.
Preview Your Final Video
Once you’ve finished editing your video, be sure to preview it. Keep in mind, though, that this is just a rough preview of how your video will appear—the final lip-sync accuracy will only be visible in the rendered version.
Render and Download Video
When you’re finished, click on “Render.” Creatify will take a few moments to process your video.
Once rendering is complete, head over to the “My Projects” section to download and view your finished video ad.
Hopefully, this guide has given you a helpful overview of how to use Creatify to create impactful video ads.
Creatify Pros and Cons in 2025
During my experience with Creatify, I identified several strengths as well as areas that need improvement. Let’s explore what stood out in a positive way and where there’s room for enhancement.
Creatify Pros: What We Liked Most
Watch Previews Without Using Credits
One of the features I appreciate most about Creatify is the ability to preview your video before rendering it, and before spending any credits. Unlike other video generation tools, where you must use credits to view the final output, Creatify lets you preview your ad first.
This means you can make edits and adjustments as needed without wasting credits. Once you’re happy with the result, you can proceed to render the video, and only then will your credits be used. Just note that avatar lip-sync accuracy isn’t shown in preview mode—it’s only visible in the final rendered version.
Designed for Ease of Use
The platform is incredibly user-friendly and intuitive. I tried Creatify for the first time, and even without detailed instructions, I was able to easily navigate its features and create video ads with just a few clicks. So, it’s super easy to use.
Speeds Up the Process of Creating Video Ads
With Creatify’s AI features, you can significantly reduce the time spent on video ad production compared to manual methods. The URL to Video Ad feature is particularly impressive, allowing for seamless ad creation.
Additionally, the Batch Mode enables you to create multiple ad creatives at once, saving a tremendous amount of time. Creatify offers a range of powerful tools, including the URL to Video Ad generator, batch processing, AI avatars, text-to-speech, and custom avatars, all of which streamline the video ad creation process.
Cost-Effective
Creating video ads with Creatify is highly cost-effective. Thanks to its AI features, the need for manual shooting is eliminated, saving you a significant amount of money that would otherwise go toward production costs, including filming, wardrobe, studio space, staff, equipment, and more.
Free Asset Library
In addition to Creatify’s core features, you’ll also get free access to a library of stock footage. This means you can create premium-quality videos without needing to rely on third-party stock libraries, all within Creatify’s free resource collection.
Cons: What Could Be Improved in Creatify
Certain Features Are Limited to Premium Plans
There’s no doubt that Creatify offers impressive features like batch mode and custom avatars. However, these advanced features are only available on the higher-tier plans. If you’re using the Creator Pro or free plan, you won’t have access to these premium features.
Unused Credits Are Not Carried Forward
In Creatify, credits are issued monthly or annually, depending on your subscription plan. However, if you’re on a monthly plan, any unused credits will not roll over to the next month, unlike some other AI video tools we’ve used. For instance, if you receive 50 credits per month, any unused portion will expire at the end of that month and will not be carried forward into the next month.
Not Ideal for Long Videos
Creatify is primarily designed for producing short-form video ads, typically up to 60 seconds in length. Unlike some other video generation tools, it doesn’t support the creation of long-form video content.
Creatify Pricing Overview: Plans & Costs Explained
We’ve covered Creatify’s features, how they work, and the pros and cons. Now, let’s take a look at the available plans and what they’ll cost you.
At-a-Glance: Creatify Plans and Features
| Free plan | Creator plan | Business plan | Enterprise https://creatify.ai/pricing?via=suiteplan | |
| Pricing | $0 | $27/month | $135/month | Custom |
| No. of Credits | 10 credits/month | 50 credits/month | 250 credits/month | Custom |
| Aspect ratio | 9:16 aspect ratio only | 9:16, 16:9 and 1:1 aspect ratio | 9:16, 16:9 and 1:1 aspect ratio | 9:16, 16:9 and 1:1 aspect ratio |
| Stock Footage | Free stock footage | Premium stock footage | Premium stock footage | Premium stock footage |
| Watermark | Yes | No | No | No |
| Supported languages | 29 | 29 | 29 | 29 |
| AI avatars | 75 | 75 | 75 + an additional 50 avatars | 75 + an additional 50 avatars |
| AI Voices | 40 | 40 | 40 | 40 |
| AI Script Writer | No | Yes | Yes | Yes |
| AI text-to-speech | No | Yes | Yes | Yes |
| Custom Avatar | No | No | Yes | Yes |
| Batch Mode | No | No | Yes | Yes |
| Priority video processing | No | No | Yes | Yes |
| Priority video processing | No | No | Yes | Yes |
| API Access | No | No | Yes | Yes |
| Unlimited video Exports | No | No | No | Yes |
| Managed Service | No | No | Yes | Yes |
Is Creatify AI Worth It for Your Business?
If you’re working with a tight budget and limited manpower for video ad production, Creatify AI is worth a try. With Creatify, you can quickly create video ads using just a product URL, saving you hours of manual work.
Additionally, if you lack professional video creation or editing skills, Creatify can simplify the process for you. Its AI tools allow even beginners to produce high-quality, professional-looking video ads.
In summary, Creatify AI is a solid alternative for video ad production. However, relying solely on the tool might not be the best approach. While Creatify can speed up the process, it’s important to involve yourself or your team for human oversight—reviewing scripts, making manual adjustments, and adding creative touches. This combination of AI and human input will help you produce even better video ads.